Case studies

Judge the work before you pay for it.

Four situations we build for, each with the finished work attached and a way to check whether it is true of your business before you take our word for it. Every test below uses your own records and takes about ten minutes.

Any business that takes calls

The call you missed while you were working

The situation

A missed call is not a message. It is a customer already dialling the next name on the list, and nobody ever learns it happened.

What we build

The moment a call rings out, a text goes back within seconds: who you are, that you are on a job, and a question about what they need. Replies land in the same place as every other enquiry, so the follow-up carries on instead of starting again.

What changes

The call you could not take stops being a call somebody else got.

Check it yourself, before you believe us

Ring your own business number from your mobile and let it ring out. Then put the phone down and wait. Whatever happened next — almost always nothing — is exactly what your last missed customer got.

Plumbing, HVAC & trades

The quotes that go quiet

The situation

Quotes go out and some are never answered. Nobody chases them, because everyone is on a job and by Thursday the quote is three days old and slightly awkward to raise. That work was already won on price and then lost to silence.

What we build

Every quote gets watched and the unanswered ones get chased, twice, on a schedule that reads like a person rather than a machine. It stops the moment the customer replies. Jobs above your threshold never get an automatic message at all: they go to your phone with a short brief so you can call.

What changes

Every quote gets chased whether or not anyone remembered, and you spend your calls on the jobs worth calling about.

Check it yourself, before you believe us

Open your last twenty quotes. Count the ones that never got an answer, then count how many of those got a second message from you. The gap between those two numbers is the job this does, in your own handwriting.

Dental, clinics & appointments

The patients who were never asked back

The situation

Patients due a check-up are sitting in the system and nobody has time to phone them. They are the easiest appointments in the practice to fill, because these are people who already chose you once, and they are the first thing to slip when reception is busy.

What we build

The recall list works itself: a reminder with a booking link, a second one for anyone who does not book, and a same-day offer of the next two slots whenever someone cancels, so the gap in the diary closes itself.

What changes

The diary fills from patients you already have, and reception spends its time on the people standing in front of it.

Check it yourself, before you believe us

Sort your patient list by the date they last came in. Count how many have not been back in twelve months. Every one of those is someone who already trusted you once and was never asked again.

Law & professional practice

The enquiry that waited until Monday

The situation

An enquiry arrives on Friday evening. It is answered on Monday, by which time the person has contacted two other firms and instructed whoever replied first. Nothing was done wrong; the reply was simply not the fastest one.

What we build

Every enquiry gets an acknowledgement within minutes, with the intake questions and a calendar link, from whichever channel it arrived through. Documents that have not come back get chased on their own, and status notes go out on a schedule so clients stop ringing to ask.

What changes

You are the firm that answered first, and the chasing that used to be somebody’s job stops being anybody’s.

Check it yourself, before you believe us

Fill in your own contact form, right now, as if you were a customer. Start a timer. However long it takes for a human reply to arrive is the head start you are giving the firm down the road — and if it arrives on Monday, that is the whole answer.